Zehrs Markets - Illustrations


In 2016, I was contacted by Landini Associates, an international firm specializing
in strategy and design, to collaborate on the interior redesign of Zehrs Markets,
a Canadian chain of grocery stores.

In addition to the standard food illustrations, the project also included portraits
of department managers for each store. These illustrations had to capture
the personality of each manager in a sober, classic and timeless style to better
express a friendly, approachable and professional attitude for the Zehrs brand.
These portraits are now displayed in various strategic points throughout each
store and are accompanied by simple messages that underline the pleasure
of providing good customer service.

The challenge was to create consistency for this highly diverse set of portraits
through the use of signature lines, composition and colours, as well as new
work uniforms that identified their departments.

The final result gives each store a distinguished and timeless feel, all the while
reconnecting with the welcoming ambience of a traditional local shop.



Pictures 1, 2, 3, 5, 8 are courtesy from Landini Associates.
Zehrs Markets - Illustrations
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609
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Zehrs Markets - Illustrations

Illustrations for the interior redesign of Zehrs Markets, a Canadian chain of grocery stores.
53
609
3
Published:

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