Chiquitiwow// Character Design by Luis Pinto, 2012.
"4am Saatchi & Saatchi" needed to develop a new character for a new kids playground called "Chiquitiwow" in" Centro Comercial La Pradera". The agency commisioned my services to create this new character, taking on consideration that they didn't want something conventional like cute animals and such. That is why this Chiquitiwow character needed to be something that could be magical, adorable, and different.
After an enjoyable creative process I present you to "Gogo", which was the final name for this wonderful fellow which you can see it if you go to Centro Comercial La Pradera.
Thanks to 4am Saatchi & Saatchi for the opportunity :D
Chiquitiwow Logo, Courtesy of 4am Saatchi & Saatchi