Issue: Food waste is increasing. 

Insight: Working class females are always guilty about their food waste, especially ingredients they stored in the refrigerator. Exhausted working lifestyle, forgetful behavior as well as natural shopping excitement when comes to the discount forcing, as well as lazy to manage the records are the problems they are facing. They are expecting for smart yet automatic system to solve their problems.

Targeted Audience: Busy working class females who often use refrigerator to store ingredients that they bought for planned meals or like to shopping spontaneuosly or facing troubles in recording and management.

Idea: To create an innovative humanize refrigerator that uses Internet of Things for household people especially working class female with their food waste issue by introducing them three unique features in food monitoring, shopping behavior as well as the smart record and management.

Goal: To change the behavior of working class females in their food waste problems.

Tagline: Mr Invisible, you save, no sweat!

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http://syilingwong95.com/cfe/