2017 Student project: Westerdals Oslo ACT
Assignment: Create packaging for squash drinks.
Solvin is a fictive school project for a farm producing squash drinks for the Norwegian chain store food marked. Our idea is to rebrand the farm as an innovative slow food producer, focusing on savoury flavors with local ingredients.
The logo is representing the wild branches of a juniper bush, with the text "Ville vekster", meaning wild growths in Norwegian.
Inside the ribbons you will find information about the characteristics and the traditional use of the main ingredients.
The pictograms are used as infographics on the label, showing what kind of food the products are suited for, and what ingredients they contain. They all use details from the lettering of "Ville vekster".