Passionate and intense colours of red with hints of the brand’s blush pink at certain angles invading the screen for this Ident. There’s a pervasive struggle of fabric and petal-like textures that get infused together, before the furiousness of organic strokes calms down with the presence of the brand’s logo. The Ident’s variety in speed and dramatic twists illuminates the brand’s position in presenting melodramatic content for the Asian consumer.