Luke Simmons's profile

Soulful - logo design

​​​​​​​Soulful
Life Coaching

The bright colours in the Soulful palette convey a sense of fun and energy but are slightly desaturated to make them feel more refined. Soulful is fun, but it’s also powerful and refined. Neutral colours soften the palette and strike a healthy balance between the informal and functional.

Exploring a more modern feel we have expanded on the journey of the caterpillar. Each panel is rounded to develop a more refined and caring feel, while the story is better told by being broken into the steps of its life. 
A lightened and more playful font help draw your focus back to what Soulful is all about, a journey of personal development, showing that it can still be fun and enjoyable.
Soulful - logo design
Published:

Soulful - logo design

I was asked to come up with a fun approachable logo which conveyed a story of growth.

Published: