A S T H E T Í Q U E's profile

POETICA Home

Branding
Poetica Home is more than just a home furnishings store.  The Poetica Home product represents a combination of creativity, friendship and inspiration that will be delivered to customers through a crafted synthesis of brand, target demographic, team members, digital and brick and mortar experiences, technology and truly differentiated home furnishings. 

Each Poetica store will be positioned as “A Factory of Miracles”, an immersive experience that conveys an atmosphere of soul and character, wonder and delight - not just shelves packed with products for sale.  Customers become family, invited into the Poetica Home.  This makes it more than just a store, but a place to explore, relax, engage in creative discussion and laughs with the Poetica Home team.
Poetica Home’s interiors will create a sense of wonder, functionality, vision and taste, while reinforcing the ideals of the store as an accessible home

Creativity, Art, Design, Friends, Family and Fun comprise the Poetica Home heart and soul. Designer goods accessibly priced, its competitive edge.
POETICA Home
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