VLONE is the brand belonging to ASAP Mob and ASAP Bari. It's popularity has gained the last year or so. This was a fun project to work with Bari on.
The original didn't have the brand slogan on the foxing/heel as it was only on the footbed top-cloth. When they released the buzz was all-around, and it instantly became one of the most sought after shoes this year. The simplicity of the shoe, with the use of high-quality tumbled leathers gave it a much broader appeal, that even people who weren't AF1 fans were drawn in.