{  2016  }
HOLIDAY DIRECT MAIL PROMOTION

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This is a wildly successful piece within a yearlong direct mail campaign that highlighted the agency’s creative design and display engineering capabilities for in-store solutions.

The challenge was to cut through the daily clutter, and to entice and engage the prospective clients to open an ordinary shipping box. As a holiday promotion, the package should be an experience itself, inside and out;
it can be interacted with, and provides endless opportunities for customizations. Every thought that went into the design and content had to communicate and align with Pointsmith's in-store solution approach ­– no cookie-cutter ideas, highly customizable, flexible, and cost-effective.

 {  Client: Pointsmith }