This project was from a live brief given by The One Off. The brief was to collaborate two brands together. Being really into music I wanted to host something that would allow the public to experience and explore new genres, artists and bands. I researched into a lot of different brands, and their values. Looking at Yamaha and rough trade, they shared similar values, which was the perfect platform for my event.
The concept behind the collaboration is to get the public exploring, so the idea is for them to go around the event, listening to the music through the large type dotted around the record player, working as a music timeline, from decade to decade. The record player would be playing live music, linked to the Rough trade store situated in Nottingham. Every customer at the store would get a chance to suggest a song to be played and would receive a queue time flyer. Example of what the flyer would look like is the last image, 'Tame Impala - Let It Happen'.
