Balthazar is a optician based in Aix-en-Provence (France) that sells his own models of glasses, both optical and sunglasses.
These glasses are Made-in-France, handmade, fashion, and affordable .
The colors convey the idea of Made-in-France and the roundness of the logotype and typefaces the idea of a friendly and affordable brand. I created illustrations representing a variety of people so everyone can identify with the brand.
The store uses these identity and illustration elements, and I worked on the interior design as well.
I also designed the storyboard for an animated movie presenting the brand.
Animated Movie (storyboard)