Mental Med Group
The Mental Med Group offers mental coaching on various central topics of life. As a first big pillar the area of fertility coaching was established. Next to medical measures, couples who didn’t manage to get pregnant yet are being guided, strengthened and picked up on a mental level mostly in times of extrem psychological pressure.The mother company MentalMed is conceptualized as franchise group. The challenge in developing a corporate design laid especially in creating a system, which enabled the affiliation to the group but also allowed for a clear separation of the single subgroups. The design’s intention is to bridge attributes like clinical, medical with a scent of luxury and modern lifestyle. Special focus was to build trust. The logo as a central element of the design visually represents the psychological process of breaking, releasing and freeing up. In color variations it can be implemented flexibly into various worlds of images. A clear logo font submits sovereignty, while playful headline typography set an untroubled accent.
