Go, go, go!
Traditionally our process is a lot more sectioned out in the sense that we do concept art, storyboards, style frames and well beyond. For these Mobile Strike spots a different challenge emerged. It was more of a 'Here guys, here's the storyboards and existing assets. Make the military vehicles come to life as real looking as possible. Have fun!'
Not to just do what we're told, the guys in the studio really let loose with the effects and explosions. Think of it in CGI terms like Danny McBride in Tropic Thunder. 'Mother Nature just pissed their pants!!!!'