The project was to pick two random words from a bucket and make up a word combining the two and to brand that word, I got donut and table and merged them together to make Doughable.
Concept
at Doughable, the customers can customize and make their own donuts which is where the name comes from, it's doable.
Sketches
Digital process
Final logo
The logo is basically a donut shaped table from the top view, with hands spreading chocolate all over it to make a donut.
The ribbon is to show that it's a place where you can create and buy packaged gifts.
