The ask:
How could we get Toronto Blue Jays and Panasonic fans excited about shaving, throughout the baseball season?

The answer:
Drive users to the Shave Like a Pro microsite from Blue Jays games, OOH activations and via social. Microsite features valuable content and contesting information, and is updated every two weeks for variety.

The methodology: 
1. Propose original content buckets that are relevant to Panasonic's market: Panasonic history, style guide and product offerings
2 Devise easily executable content types for each of those buckets: including infographics, flipbooks and video
3. Create content alongside art director 
4. Leverage existing copy for landing page banner and for use on social with the #ShaveLikeAPro hashtag

The results: