For the identity I researched the types of campaigns that people initiate. I took inspiration from elements of those campaigns including colourful cakes, coloured powder from colour runs, concert lighting, and confetti at sports events. By combining these elements with "charity" and "caring", I produced a colorful energetic identity.
For the design of the platform I worked closely with Stichting Vluchteling (The Refugee Foundation), listening to their ideas and advising them. I designed a custom version of the platform for them using their existing brand guidelines and extending them as necessary.