This was like breaking the ice in bank communication. ING made the step and offered one of the best visual playgrounds, somehow protecting us from the rigid bank branding and imagery. These visuals from the re-launching campaign (Curious About The Truth?) were made with minimum budget, with some 3D and ink illustrations, but mostly with free stock photos, drawings by my colleagues art directors, casting and costumes from the video production.

Creative director - Raluca Feher

2007