City Illustrations for travel money game
Client: Veikkaus (Finland)
Agency: hasan & partners (Finland)
The Finnish national betting agency, Veikkaus, released a new travel money game in a form of TV lottery in 2016. My expertise and helping hand were needed in illustrating all of the 60 cities for the game. The task was to capture the nature of each city using only few iconic and vital elements. TV lottery is broadcast prime time every Wednesday, Friday and Saturday on MTV3 which is the biggest commercial television channel in Finland.