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Tazo Tea End Tag
TAZO TEA END TAG
End Tag Motion Graphics

The objective was to convey the company brand that would transform through 8 frames to morph into the company logo.



The history of the Tazo Tea Company is based around concepts such as reincarnation and the wheel of fortune therefore I depicted the dregs of the tea form the word 'Tazo' in the place of leaves in a tree that shed, died and re-formed (re-incarnated) to become the Tazo Tea logo.
Tazo Tea End Tag
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