ShortCup World Film Festival is a little competitive short films festival happening simultaneously in 4 countries where the winners are decided by the attendees vote. It takes places in a very analogue way in bars and cafés simulating a sport competition. ShortCup comes from the idea of being in a cozy place where you can enjoy a beer, wine, coffee, etc. while selected short films from all over the world are projected. A space to socialize and talk about film.
This year was the first time Dum Dum got involved with them. We set out to develop a visual identity that could translate the "simultaneousness" of the festival by paper-cutting the shapes of the countries and overlapping them in different colors. The result is a mix of strong and playful typography with heavy tones representatives of the countries.
Client: ShortCup WFF
Art Direction: Dum Dum—Design Office
Graphic Design: Dum Dum—Design Office
Art Direction: Dum Dum—Design Office
Graphic Design: Dum Dum—Design Office
Photography: Esto Es Para Esto
