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Blueprint 2012
Identity, Campaign
A champion for emerging designers in Asia, a fashion tradeshow that brings East to West. In its third year running, the Blueprint logo was designed to present a sense of maturity using a modern serif with the letter "I" being broken to resemble thread spools. Embodying The Future being the theme, the campaign visual was shot to achieve the look of a heroine for emerging designers. A customised typeface was created and used throughout the campaign from print to video.
Full set of collaterals for the campaign
The theme and its graphics embossed on the cover
Blueprint website design