Style Lounge
RUNDLE PLACE
AGENCY: THE KINGDOM / CREATIVE DIRECTOR: TROY O'BRIEN
In order to drive traffic and increase sales during Rundle Place’s ‘Fashion’s Back’ campaign for spring/summer 2014, we developed a ‘style lounge’ that was to be located on the ground floor of the centre. The entire lounge was branded and wrapped, featuring products and posters in the windows. The lounge was a fashion hub, occupied by stylists who would have sessions with potential customers and recommend the clothes found in various Rundle Place retailer stores.
