‘Everyone’s Adobe’ is a campaign for Adobe software. It is to enage with the target audience as well as to get across the idea that creativity is for everyone, everyone can use it - it isn’t just for professionals, or just for masters or tutors but for anyone who wants to use it. Within the research I did into the company and target audience i found the gap in

the market was the lack of community. This campaign tackles this problem by inviting all creatives all over the world to use Adobe CC.