The Studio at Beauty Brands
Beauty Brands is a regional chain offering salon and spa services alongside a full range of beauty products. The retailer expanded into prestige cosmetics and skincare by constructing a store within a store: The Studio. Launched initially in four Kansas City-area locations, the Studio was promoted with a coordinated combination of in-store materials, email and online communications, radio and direct mail. Due to the success of the program, the Studio is now being rolled out to other store locations.