Chosen brand: Mont Blanc

Chosen Product: Individuelle range of perfumes for Him and Her by Mont Blanc. The perfumes on display are namely Homme Individuelle for men (Blue) and Femme Individuelle for women (Pink).

Concept for VM:  Transition shown through movement of perfume bottles in the foreground and a blinds-operated background.

Execution: 

The foreground shows both the perfume bottles placed one after another inside lit shadow boxes, moving around the peripheral area of the window. A battery operated train track is used as the supporting mechanism.

 In the background, branding for this new range of perfumes is seen with a two-way blinds mechanism that alternately changes from pink for Femme (Women) to blue for Homme(Men).