Krispy Kreme "Holiday Campaign"
We took Krispy Kreme into the holiday season with The Dozen Days of Doughnut. We paid attention to every detail possible for the in-store experience. The brand is always ecstatic to celebrate a holiday season that shares its equity colors, so we set the red and green on a clean background to let their iconic colors and the seasonal doughnuts shine through. We wrote a song and subsequent music video for the occasion which could be enjoyed through the implementation of snowflake QR codes found on the doughnut box and on POP throughout the store.