" The BMW M760Li Artwork Series "
Customer : CoC Artworks BMW AG
Photographer: Uwe Breitkopf
Der BMW M760LI, fotografiert und inszeniert von Uwe Breitkopf.
Sportlichkeit und Eleganz waren nie besser vereint. Das Fahrzeug im Fokus, galt es, ein Konzept umzusetzen, das dem BMW 7er und seinem Ruf gerecht wird. Die Interieurs real fotografiert, die Exterieurs in CGI umgesetzt - das Ergebnis eine homogene Bildstrecke, die ihresgleichen sucht und in den Märkten Eindruck hinterlässt. Während im Interieur die Exklusivität, Natürlichkeit und die hochwertigen Materialien im Vordergrund stehen, liegt bei den Exterieurs ein besonderes Augemerk auf dem matten Lack „Frozen Dark Brown metallic“ und dem sportlich aggressiven M Design. Der CGI Abteilung ist es gelungen den Physikalisch sehr komplexen „Frozen Dark Brown metallic“ in beeindruckender Art und Weise zu interpretieren. Wir sind glücklich ein so tolles Projekt umgesetzt zu haben und hoffen mit unseren Artworks auch anderen eine Freude machen zu können.
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Never before were sportiveness and elegance in such unity. With the car in focus, it was our goal to realise a concept which would live up to the 7 series‘ reputation. The interior was shot, the exterior created in CGI - the result is a homogenous gallery, ahead of the competition and leaving an impression on the market. While with the interior exclusiveness, naturality and the high quality materials had priority, with the exterior the matte paintwork and sportive design were given special attention.
The CGI department managed to interpret the physically highly complex „Frozen Dark Brown metallic“ car paint in an impressive way. We feel very fortunate to have realised such an amazing project and hope our artworks also rejoice others.
Fotograf: Uwe Breitkopf
Kunde: BMW AG
Agentur: SERVICEPLAN
Post/CGI: NPIXO GmbH & CO. KG / Stefan Eisele Postproduction
Produktion: LOCAL HERO
Never before were sportiveness and elegance in such unity. With the car in focus, it was our goal to realise a concept which would live up to the 7 series‘ reputation. The interior was shot, the exterior created in CGI - the result is a homogenous gallery, ahead of the competition and leaving an impression on the market. While with the interior exclusiveness, naturality and the high quality materials had priority, with the exterior the matte paintwork and sportive design were given special attention.
The CGI department managed to interpret the physically highly complex „Frozen Dark Brown metallic“ car paint in an impressive way. We feel very fortunate to have realised such an amazing project and hope our artworks also rejoice others.
Fotograf: Uwe Breitkopf
Kunde: BMW AG
Agentur: SERVICEPLAN
Post/CGI: NPIXO GmbH & CO. KG / Stefan Eisele Postproduction
Produktion: LOCAL HERO
- Special Thanks -
CoC Artwork Mr. K. ( BMW AG )
Uwe Breitkopf ( Photographer )
Mr. G. ( SERVICEPLAN )
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Uwe Breitkopf ( Photographer )
Mr. G. ( SERVICEPLAN )
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