The design studio Arc Estudi from Morella contacted us to jointly develop the new tourist brand of Els Ports. The symbol is composed of triangles that synthesize the different villages and work together to form, together with the P of Els Ports, the icon that will give recognition and versatility to the new brand. The brand takes strength and wealth when we see the versions that enhance the different tourist axes of the area. Accompanied by the slogan "és Autèntic" (“it’s authentic” in Valencian) the brand els Ports speaks of a region that makes you go back in time, enjoy nature, discover landscapes and fantasy villages, discover a unique heritage, exquisite gastronomy or some unique festivities. This region has been able to maintain the legacy of its history and tradition and therefore, is authentic. The development of merchandising such as t-shirts and bags, billboards, posters and diptychs, together with the work on the new website, complete the overall project.