Brief: Develop an event campaign from concept to creation for a company that needs an image refresh. Curl Fest is a 3-day festival in the park hosted by L'Oreal to celebrate natural hair and beauty. Featuring famous artists and YouTube beauty stars, the event is meant to improve L'Oreal's relatability in the black hair care market. 

Rollout included posters, mobile website, wristbands, and badges

(Student Brief)