LG WATCH STYLE - Smartwatch by Google

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Client Google Project inside Google Hardware Design Team Stage Commercialized Year 2016

Create a storytelling for

electronics users

From early researches to CMF definition, my work was focus on the definition of new smartphones concepts, define Identity of the brand by disruptive concepts and designs.

Projects made inside Google Hardware design team. Design by Alberto Villareal, Christophe Koch, Vincent Claudepierre, Ed Mangum, Rachel Roberts & Myself.

Des premières recherches à la définition du CMF, mon travail a été axé sur la définition de nouveaux concepts de smartphones, définir l'identité de la marque par des concepts de smartphone innovants.

Projets réalisés dans l'équipe de design de Google. Design par Alberto Villareal, de Christophe Koch, de Vincent Claudepierre, d'Ed Mangum, de Rachel Roberts et moi-même.

Mix of technology & fashion

Inspired by last fashion trends, LG Watch Style templates are made to match different users expectations, fit them style and follow them all day long. The hardware design integrated all innovative and technologic features in a fashionable and approachable way.

Technologic jewelry

On this CMF work, inspirations where found outside of product univers. The goal was to create boards inspired by users, how they live, what they wear, how they think to accord colorway to them lifestyle.