It's a bed in a box. Willow Bed mattresses are bought online and shipped to your door — making the process of buying a mattress hassle free and less time-consuming. The visual identity for Willow Bed is as soft and inviting as the mattress that consumers will start and end each day with.
Willow Bed is represented by an abstracted willow tree mark. The openness of the mark represents the airflow that is unique to the mattress material itself. This identity system required iconography, illustration and a willow bark pattern that will get you up on the right side of the bed.