National Brain Tumor Society Video (2010)
In 2009, the Boston-based Brain Tumor Society had just merged with the San Francisco-based National Brain Tumor Foundation to form the National Brain Tumor Society (NBTS). For their Annual Meeting, they wanted to demonstrate how the expanded services and scope of the two organizations complimented one another, and they wanted to lay out their hopes and plans for the the future of the organization.
Knowing that nonprofits need to maximize the use of every dollar they spent on a video, we recommended conducting the interviews on green screen. This allowed NBTS to incorporate many visual elements of their latest branding, and gave them the option of repurposing the material in the future.
When we saw the direction NBTS was going with their print collateral, we wanted to incorporate more of their map imagery, as well as their concept of “Many voices. United purpose.” We proposed creating modular opening and closing animations that would not only reinforce these themes, but could be used in future videos and campaigns.