National Brain Tumor Society Video (2010)

In 2009, the Boston-based Brain Tumor Society had just merged with the San Francisco-based National Brain Tumor Foundation to form the National Brain Tumor Society (NBTS). For their Annual Meeting, they wanted to demonstrate how the expanded services and scope of the two organizations complimented one another, and they wanted to lay out their hopes and plans for the the future of the organization.

Knowing that nonprofits need to maximize the use of every dollar they spent on a video, we recommended conducting the interviews on green screen. This allowed NBTS to incorporate many visual elements of their latest branding, and gave them the option of repurposing the material in the future.

When we saw the direction NBTS was going with their print collateral, we wanted to incorporate more of their map imagery, as well as their concept of “Many voices. United purpose.” We proposed creating modular opening and closing animations that would not only reinforce these themes, but could be used in future videos and campaigns.

Produced by Pulse Media
Project Producer: Evan O'Sullivan
NBTS Marketing: Kris Knight
Creative Directors: Evan O'Sullivan and Kat Sicard
Post-Production Art Director & Motion Graphics: Kat Sicard

Pitch Storyboards
Examples of an interview with lower third ID, informational text frame & option for a split screen treatment.

Final Video
Independent nodes appear from the darkness & are soon joined by more nodes that begin to shoot arcs connecting one to another. As the nodes drop back into space, the map appears. The building momentum of the arcs, nodes & supporting phrases creates an energy of excitement & building potential.
Backgrounds for the interviews incorporated the map graphic as well as the new logo. A subtle ghosted logo is also present in the lower third IDs.
The section on local events employs a split screen framing to showcase the many faces of the brain tumor community. Text frames were given a clean, uncluttered look to not compete with the factual information being conveyed.
The breadth of people involved in NBTS includes patients, family members, volunteers, support staff, advocates, & researchers. This diverse array of people necessitated the creation of a grid to highlight the faces of the organization. From this grid, voices echoed important themes, culminating in a group rallying cry to “Inspire hope, Take action. Unite to fight brain tumors!”

Video Collateral

We wanted to make sure that the video we created or NBTS had a long shelf-life, so that the organization could maximize its investment. Here is an example of a PSA for one of their walks that I made using a template I created for future NBTS projects.