Powder.com
As one of the TEN brands, Powder was founded in 1972 as an alternative to other, uptight skiing magazines. Today, they maintain a content-rich digital media site and provide a travel advisory hub for top skiing destinations all over the world. While maintaining it's care-free mantra, Powder's goal was to enhance it's clean aesthetic and improve overall user experience. Tackling the sites structure and simplifying it's navigation was key to success.
