The wine Ponte Romana [Roman Bridge] was created taking inspiration from the undeniable importance of the Roman people in Western culture. Bearing a Protected Designation of Origin, this wine is a real tribute to one of the most important building systems of the Roman people, which helped greatly to develop its road system, the most advanced of the time.

The Ponte Romana wine branding project is primarily based on a graphical simplification of the greatest constructive innovation in this type of structure, the round arch. Through a linear approach of this form and bringing it to the present, arises one of the most important elements of the brand – typography.
Developed specifically for this project, Ponte Romana typographic family summarizes the two main features of the project: the linear approach of the elements (the structure of an arch or the shape of a letter) and therefore its translation through the line, fundamental constructive element of the form.