Insight:
Everyone will celebrate Valentine's Day with their love one. They’ll buy chocolate, flowers and have a romantic dinner during that day. But it’s hard for people to buy kit Kat during Valentine's Day because of the tagline:-have a break, have a Kit Kat.
Idea :
We came out with the #nobreak Kit Kat chocolate to show that you can have a Kit Kat with your love one without worrying there’ll be a misunderstanding. There will be only one finger of Kit Kat design in the packet.
