Ramadan Campaign
When people see Ramadan promotions, competitions and raffle draws they will be like “ahhh another Ramadan, another repetitive competition and yet another lame prize”

WHAT IS THE COMMUNICATION OBJECTIVE?

To reinforce the idea that Goran Net is always about making moments, fun and memorable for people.

Who should we be thinking about? Relevant attitudes/feelings/beliefs

Ramadan is a month of blessing, marked by prayer, fasting, and charity. As in the rest of the Muslim countries in the world Kurdistan celebrates Ramadan with the usual traditions of fasting, and Iftar.
In Ramadan, families in Kurdistan get together every Iftar, even if they are not fasting, to eat and socialize. There is another tradition where people go for walks late at night until suhour, many visit the ice-cream shops and dessert shops.
Every year there are different TV shows on TV and many different competitions with several different prizes. Families watch these shows together and many people participate in these competitions. These activities become the talk of the town
There are also on ground competitions and games, usually in the malls, people participate in these competitions more than they would if it was on a normal day and not Ramadan. Sometimes companies or TV channels go around and ask people questions and if their answer is correct they get prizes.
All in all, Ramadan in Kurdistan is the month where people come together, it is the month where all the energy is focused on Ramadan with no politics. 
1- WINNER DIGITAL ACTIVATION
30 posts will be created on social media challenging the people to guess the Ramadan silhouettes for a chance to win.
From the participants who guessed correctly one will be selected as the winner of the day with a total of 30 winners in the end of the month.
According to research, the best time to post the challenge is 7pm and the gift / winner announcement at 11am.
2- WINNER DIGITAL ACTIVATION

#gorannet_ramadan

Ramadan in pictures:
An initiative on social media inviting people to post the best Ramadan pictures using the GN hashtag.
The most liked picture featuring the hashtag wins


GN Ramadan
Published:

GN Ramadan

Ramadan is the month of blessings; it is the month of coming together, a month where we see colors in the world. With that in mind, GN highlight Read More

Published: