Connectivity Retail Chevrolet Campaign

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This is the first creative retail campaign for Chilean market. Until here, all our produced campaigns were brand campaigns and launchings.

So, we’re in the middle of a pretty meaningful moment where Chevrolet wants to highlight its communication also in retail, giving space for creativity and also making big investments to produce. In category, competence also makes big investments in retail, but only for media. As you can see, we’re in the proper context to improve our brand consideration day by day. After one year of CW-McCann Santiago opening with successful results, it’s the moment to give the next step.

To speak more about our pieces, it’s very important to clarify the format you’ll see. REAL PEOPLE, NOT ACTORS is a global Chevrolet structure, where we’re always in live moments with persons who don’t know what they will live in ad. In this case, we had to present the new Chevrolet line, the most connected of market.

How did we make it? No more words, just play!

30" TVC