Distilled Essence
Honkaku Shochu
Unlike the commercially well-known sake, each shochu is made of a myriad of high quailty, regional ingredients including sweet potato, barley and even brown sugar. The flavor and aroma of shochu can be distinctively different, ranging from light, dry to strong and earthy.

Premium shochu is made of carefully-selected raw materials and high quality undergraound water. The elegant yet strong flavor developed through the taste is the result of a combination of century old refined process and inherent crafty. To best represent the essence extracted from every raw material and water, timeless color combinations of white, black and gold were used in the packaging design complemented with circles with simple but full of myriad finish touches.
Honkaku Shochu
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Honkaku Shochu

Honkaku Shochu packaging redesign

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