INSTITUT FRANÇAIS
This is a school project for the Institut Français , it's an French organisation dedicated to the promotion of the french culture around the world. So they are looking into a campagne that will expand their notoriety worldwide but also in France.
This project won.
This is the first sketch of the idea , a simple display with a large image for instant recognition and a simple text on it. The goal is to make the viewer understand very quickly the message.
For the message, it's quiet simple :
HOW DO YOU SAY "X" IN FRENCH ?
The goal of this message is to highlight french words used worldwide. To show how the french culture is present everywhere.
