Apparel Homeware Lifestyle
COUTH is a Contemporary African inspired apparel and homeware brand.
It combines African art, architecture and street style to form a unique hand crafted artisan collection. For the branding I wanted to created a simple and effortless logo that would not detract from from the content of the collection. The treatment of the letter "T" pays homage to Nigerian Architecture and design. For the stationary I chose to blind emboss the logo on a very high quality uncoated paper. The inclusion of the imprint on the reverse side of the card expresses the lasting impression of the brand that stays with the viewer. In addition to being an extension of the range, the Website acts as a showcase and journal for everything that is COUTH. The role of the website is to create a dialogue and represent the brand and its creator / art director Yelda Bayraktar.
Photography : Nico Krijno