Yasso Frozen Greek Yogurt
Club Packaging Re-Design
Club Packaging Re-Design
This project consisted of a packaging re-design developed for club stores.
A bright green banner was added to the packaging in order to establish "frozen greek yogurt" as the primary focal point. A continuous artwork arrangement was also created for an ongoing flow of all packaging in club shelf space.
The packaging was designed with easy shelf positioning in mind. The back and front panels are identical to prevent any package from being placed incorrectly and compromising the appearance of the overall shelf space.
Finally, the style of the packaging was shifted from modernly simple to more traditional and line-oriented. This variation communicates the healthy and all natural aspect of the frozen Greek yogurt product.
A bright green banner was added to the packaging in order to establish "frozen greek yogurt" as the primary focal point. A continuous artwork arrangement was also created for an ongoing flow of all packaging in club shelf space.
The packaging was designed with easy shelf positioning in mind. The back and front panels are identical to prevent any package from being placed incorrectly and compromising the appearance of the overall shelf space.
Finally, the style of the packaging was shifted from modernly simple to more traditional and line-oriented. This variation communicates the healthy and all natural aspect of the frozen Greek yogurt product.
Current 12-pack available at club stores.
Artwork & die-line.
10-pack made in same style as current club 12-pack.
Previous 10-pack sold at club stores. Re-designed to 10-pack above.
Previous and current re-designed box containing product selling points.
Previous design for 10-pack made in May 2011.
Artwork & die-line.
Artwork & die-line.
Original 10-pack sold at club stores. Eventually re-designed to packaging above.
Artwork & die-line.
Artwork & die-line.
