Personal project.
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For this project you need to update the brand, for an irreverent and questioning brand, but very good, with a lot of flexibility.
What geometric figure represent this brand?
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If it is marked outside a person would be very friendly, therefore could not have vertices, since it is very inclusive with the new people. In conclusion ... It would be a circle.
How would this brand behave?
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It's fun, but professional when the occasion warrants it. He is a hardworking, fun and very happy human being. He thinks that everything can be improved. A young, fun and friendly person. Worker and professional, without fear of change ... Even if this is uncomfortable.
Logotype
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The best way to build a logo was to create a typography with the geometric figure that best represents the brand, so it landed in a simple but fun design, made up of a typography built around circles.
Colors
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Because it is a brand full of energy but demure depending on the occasion, the color palette was raised sober because the intention was for the logo to be the protagonist.
Typography
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The principal typography it was chosen a sans serif typography with rounded ends. Pretty bold for headlines and headlines.
The secondary typography is a light sans serif, because it will be used for text bodies, it needs to be fairly readable in small points.
Iconography
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According to the circle, the first group of iconographies were made that appeal to a fun and young behavior.
Projection
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Mambo can be young and irreverent, but he is also professional with the client.
Stationery
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The face towards the client is much more demure and professional. That will be applied in the stationery, which are finally deliverable
Presentation Layout
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They will be very clear. With a simple template that allows the information to be the protagonist with a human and irregular stroke that gives freshness and irreverence to the content
