I art directed the photo illustration on these ad sets. Making sure all aligned with the distinctive Chegg visual style, I utilized both custom and stock photography. My process began with reading the brief and copy, then sketching visuals that would best tell the story for the ask: for example, whimsical or impactful items to communicate messages of stress, humor, urgency, defeat, relief, et cetera. Working with the creative director, I edited and refined the sketches, launched into editing and development, then finally refined the shipped visual, with stops for approval along the way. I frequently mocked up ads with the in-progress visual as a method of gaining its approval. Once approved, I launched into production of the ad set. The final ads - shown here - were rolled out as banner ads across multiple website properties and ad networks.