Lisbon's Metro Redesign
[Pt]
No ambito académico da cadeira de Projeto de Design de Comunicação II (ESAD.CR) foi desenvolvido um pequeno projeto promocional à rede de linhas do Metropolitano de Lisboa em parceria com o Jardim Zoológico de Lisboa. Numa tentativa de promover o encontro do mundo animal com a capital de Portugal, realizei uma transformação total das linhas de metro de forma a evidenciar um dos animais presentes no zoo e posteriormente a atribuição de um "catch-phrase" que acompanhasse o novo mapa de metro disponível nos mupis das estações de Lisboa.

[Eng]
In the class of Project of Communication Design II (ESAD.CR) was developed a small promotional project for The Lisbon Metro in association with the Lisbon Zoo. In an attempt of promoting the meeting of the animal world with the capital of Portugal I transformed the whole network of subways in a way to make an animal shape noticeable and further a catch-phrase that would come along with the new map of subways to be available on the moopies of Lisbon.
"Being with trunks? That's an elephant thing." was the catch-phrase chosen since in Portugal we have a saying that when someone is being moody "está de trombas" (is with trunks).
ESAD.CR 2017, Academic Work*
UC Communication Design II
Prof. João Maio Pinto
Fotografias: mop.pt; aCalopsia (Bruno Campos, 2014)

*This is a fictional project, the Lisbon Metro did not have any affiliation with the development of it.





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Lisbon's Metro Redesign
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Lisbon's Metro Redesign

In the class of Project of Communication Design II (ESAD.CR) was developed a small promotional project for The Lisbon Metro in association with t Read More
243
2,640
15
Published:

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