GØRA FESTIVAL BRANDING
(2015)
(2015)
Gøra is old Norse word for create or make something. This is a rebranding project for the Swedish electronic music festival INTO THE VALLEY. The festival takes the vibe and energy of the city into an old limestone quarry, which is in the heart of the Scandinavian forrest. The place is surrounded by beautiful trees, water and sky. The design takes nature photography and manipulates it with glitch morphing, pixel abstraction and displacement into a beautiful abstract artwork, which is a translation between the symbiosis of the electronic music and the natural scenery.
