A re-fresh of the visual identity for Visual Carlow. 

The legacy mark for the venue was wholly derived from the form of the building, singular and monolithic it became increasingly limited in it's flexibility. Despite its obvious "sense of place" it had diminishing currency or resonance with contemporary audiences familiar with international gallery programmes and identities. Seeking to retain an association with Carlow we surveyed the changing landscape over a period of months and also mapped changes of light in the vertiginous spaces of the Gallery. This flux of the light, be it over a day or a year; the changing seasonal shadows; different flecks of light on walls/surfaces all became the basis for typographic exploration. 

Using the full scale of variants of a contemporary grotesk allowed us to create multiple master marks. Typically presented at scale – mirroring the buildings presence – the logotype elegantly and simply communicates the concept whilst presenting the venue in a more contemporary way. 

Credits//

Client: Visual Carlow Centre for Contemporary Art and Performance
Studio: An Atelier Project (David Smith, Clare Lynch)

Art Direction: David Smith
Role: Design and Production 
Awards: IDI Overall Winner for Logo Design, 100 Archive 2015,ICAD Bronze bell