Tulura - Identity
New work for Tulura, an organic skincare brand from New York.
Created by Eileen Feighny, a former professional model brought up in Korea, Tulura’s whole culture, formulations and positions are centered around her research, skincare education and personal belief of being kind to yourself, others and the planet.
As part of the on-going brand identity work, Build has also worked closely with Fred (Eileen’s Business Partner) on the packaging experience for Tulura’s debut Spring/Summer program, ‘The Duo’ which launched online on April 1st – (initially delivering to just the US only).
The luxury two-step moisturizing program includes a powerful vitamin peptide serum as well as a seasonal blend of botanical oils using only functional ingredients – meaning no fillers, fragrances, synthetic emulsifiers and preservatives are added to the products.
Client — Tulura, USA