THE CHALLENGE
A new brand identity was needed for 'Another Art Book Fair' – a not-for-profit off-site event for Sydney Contemporary which took place in September 2015 at Artspace, Sydney. Showcasing over 90 exhibitors across the spectrum of art book production from zines to antiquarian books, limited editions to photobooks, the weekend-long event also featured an extensive program of talks, workshops led by artists and publishers, launches, readings, book signings and film screenings.
THE SOLUTION
Born & Raised created a dynamic and flexible brand system that appeals to all types of creative people. We developed a series of strong graphic logos that took on the form of stacked books. These can expand and flex when needed to contain colour & patterns, video content and partner logos. For launch, we rolled out the brand across Sydney on posters, stickers and flyers, building awareness and connecting audiences to this diverse Sydney book fair.
WHAT WE DID
- Brand Identity
- Brand Collateral
- Website Design
- Event Signage
- Motion Design
