GO FOR GREEN (G4G) FLYER: (UPDATED VERSION)
G4G's main objective is to inform and influence the eating habits of military personnel. This update began when I shared my thoughts on their usage of a hexagon; as a "stop/warning sign" of sorts. I told them it's not a good practice to "reinvent the wheel" with similar icons; that just blatantly go against social norms. So they asked me to update the icons with an octagon throughout their marketing campaign.
I noticed that they had more than just an icon issue. So I updated the look, layout, and just overall aesthetic of their campaigns. This example shows how less is more and how it's essential to understand color theory, layout, typography, copywriting, and all the dynamics of what makes a concept appealing.
PHOTOSHOPPED: Cards in hand
I noticed that they had more than just an icon issue. So I updated the look, layout, and just overall aesthetic of their campaigns. This example shows how less is more and how it's essential to understand color theory, layout, typography, copywriting, and all the dynamics of what makes a concept appealing.
PHOTOSHOPPED: Cards in hand
ILLUSTRATOR: Aware/Beware Icon design
InDesign: Layout/Typography
New Updated Flyer vs Old Original Flyer
Outside of the overall aesthetic; I really wanted to focus on how the information was aligned. Also, the language "GETTING TO KNOW" is wrapped around the logo, same as the slogan, because it works for this flyer. I don't believe the audience will feel as though the language is part of the logo permanently because it's not commonly presented like this anywhere else in G4G's marketing campaign or brand.
It was discussed that the "food cards" should all be seen with the same clarity as the original flyer. I disagree with this because it's a flyer. The objective of this piece is the inform the audience of what they should look out for or seek. I believe the cards on my updated flyer gives the viewer just enough to have a general idea; and it doesn't require as much real estate as the previous flyer did.
