In modern world filled with speed and technology people usually don't have much time to learn about things, events and happenings they encounter everyday. Often they make judgements of movies or shows based only on taglines or some brief description. And same thing about many things. And what is it like when it becomes employed about human beings? Human being is in her core of personality strongly believes herself to be unique and compicated creature. Identity is vast and unreplicable. But there are so many others who don't have time to learn that much, or they believe they don't need to do it. And actually it is regular modern habit. Isn't it? And few tags and labels are believed to descripe so much... We accept this as the only way to stay in current of modern reality, but true stays what it was - something much more complex than few words, few tags and few labels.
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